How to Turn Google’s Privacy Compliance into a Revenue Stream for Your Agency - Mate Prgin

Compliance is a cost. But with new regulations coming in, now is the time you can turn it into a real revenue stream and stay ahead of your competitors.

Mate Prgin, founder of Enzuzo, has cracked the code on turning privacy compliance into a lucrative service offering for agencies. Here's the step-by-step playbook he shared:

1.Get to know the new world

Google's new consent mode is changing everything. If you or your clients aren't compliant:

They'll lose visibility in Google Analytics
Their Google Ads performance will tank
They risk losing 30-90% of their funnel visibility

This isn't just a European problem anymore. It's coming to North America, and fast.

2.Position Compliance as Revenue Enablement

Stop thinking of compliance as a cost.

It's now a critical part of your revenue stack.

Here's why:

Non-compliant sites can't track conversions effectively
Without tracking, you can't optimize campaigns
No optimization = wasted ad spend and lost revenue

3. Master the Tech Trifecta

To win in this new world, you need expertise in three areas: 

a) Marketing strategy 
b) Technical implementation 
c) Privacy compliance

Most agencies have the first two. Adding compliance to your toolkit gives you a massive competitive edge.

4. Implement a Compliance Solution

Don't try to DIY this. Use a tool like Enzuzo to:

Generate compliant privacy policies and terms of service
Create customizable cookie consent banners
Integrate smoothly with Google's consent mode

5. Optimize for Consent

Getting the banner up is just the start. The real magic is in optimization:

A/B test banner placement and messaging
Monitor consent rates closely
Continuously tweak to maximize opt-ins

In one case study, an agency using Enzuzo recovered 80% of lost visibility for a client. That's the difference between a campaign failing and thriving.

6. Package and Sell Compliance as a Service

Here's where the revenue opportunity kicks in:

Offer compliance audits to existing clients
Bundle compliance setup with new website builds
Create a recurring revenue stream through ongoing optimization

7. Use Compliance to Unlock Bigger Deals

Once you've mastered compliance, you can go after larger, more sophisticated clients such as enterprise-level businesses that demand airtight privacy practices, highly regulated industries that were previously off-limits and international brands expanding into privacy-conscious markets.

The Bottom Line

Privacy compliance isn't just about avoiding fines anymore. It's about enabling growth in a data-conscious world.

As Mate puts it: "Compliance, you might think about compliance as a cost... but with Enzuzo, compliance is a new source of revenue for you."

The question is: Are you ready to turn this challenge into an opportunity? Or will you let your competitors beat you to it?

It's time to make privacy compliance your competitive advantage.